On November 1, 2016, with approximately $185 million in debt, Direct Buy filed for Chapter 11 bankruptcy. By then, the company had closed all 160 of its franchised showrooms, and had shifted from its store-based model to a focus on e-commerce. In February 2017, Austin, Texas-based private equity firm CSC Generation, an affiliate of Chinese private equity firm China Science and Merchants Capital Management, acquired DirectBuy in a bankruptcy deal.