Furniture Village is a British furniture retailer. It has over fifty stores throughout the United Kingdom, the first of which was opened in Abingdon, and also sells online. The company is headquartered in Slough. It is the largest privately owned furniture chain in the United Kingdom. Their target market is the upper end of the price range for the moderately rich. Their advertising has attempted to establish quality, rather than price, as the distinguishing point from competitors DFS.